Rietveld by Rietveld is an initiative by Egbert Rietveld (1961) – a grandson of Rietveld – and great grandson Ries Seijler (1962). The two grand-nephews want to show ‘the world that Rietveld is more than the Red-Blue and ZigZag chairs’. On 25 June 2004, exactly 40 years after the death of Gerrit Rietveld, they started their company Rietveld by Rietveld. The first seven models are now available across the world.